Portfolio

Gdańsk Resident Card
Branding
Close

Challenge

Designing the visual identity system of the Gdańsk Resident Card that strengthens the umbrella campaign created by the city: ‘I am from Gdańsk’.

Solution

We used a simple geometric form to visualise, among others, 10 Gdańsk tourist attractions that one may visit for free thanks to the card.

Results

The visual identification system supports building the identity of residents of Gdańsk and was warmly welcomed by the residents of the city. According to numerous opinions, it is one of the best systems of its type in Poland in terms of visualisation.

VISUAL IDENTIFICATION

In the project, we took into account the most characteristic places of the city of Gdańsk.

CITYLIGHT VISUALIZATION AND CARDS

Close