Jamel Interactive

Designing the visual identity system of the Gdańsk Resident Card that strengthens the umbrella campaign created by the city: ‘I am from Gdańsk’.

We used a simple geometric form to visualise, among others, 10 Gdańsk tourist attractions that one may visit for free thanks to the card.

The visual identification system supports building the identity of residents of Gdańsk and was warmly welcomed by the residents of the city. According to numerous opinions, it is one of the best systems of its type in Poland in terms of visualisation.