Polish Cableways

Projects commissioned by the Polish Cableways regularly take JAMEL into a mountain themed setting.

We handle the comprehensive marketing needs of 8 individual PKL units: Kasprowy Wierch, Gubałówka, Solina, Góra Żar, Palenica, Góra Parkowa, Jaworzyna Krynicka, Mosorny Groń.

In recent years, we have designed informational materials (mainly seasonal offer catalogs), occasional projects, key visuals and websites. We created animations and provided strategic support for PKL Solina. Regardless of the distance between our offices, for the last 6 years we have been very close to their company’s operations.

Seasonal catalogs

Here’s a project that regularly takes the JAMEL agency on a mountain adventure! For years, Polish Mountain Railways has been contracting us to design seasonal tourist catalogs. We create distinctive, illustrated covers, consistent and logical design of individual pages and clear information materials. The PKL catalog presents as many as eight cable car centers, each with unique character and attractions. The catalogs are available at all stations of the railroad and at tourist information points.

How to behave in the Gubalowka Railway?

Animations and explainer videos are one of JAMEL agency’s specialties. For PKL we prepared a minimalist and knowledge-saturated material, conveying good practices for traveling by cable car to Gubałówka. We presented the most important principles of safety and travel culture in a simple, slightly humorous and imagination-stirring way.

Together we #MOVE mountains

The Polish Cable Railways entrusted us to design websites for their services: a clothing and gift store, PKL Bike Parks – a network of mountain biking trails with varying levels of difficulty, and a landing page for a walk with Lady of the Mountains and an outdoor game, which are activities available on Góra Parkowa

‍In the case of the #MOVE mountains landing page – we are also responsible for the umbrella idea and descriptions of the future collections.

Hands full

As the holiday season approaches, JAMEL’s illustrators have their hands full. For PKL projects, we have the opportunity to let our graphic imagination run wild and experiment with concept and composition. We create thoughtful Easter and Christmas illustration motifs in a variety of print and digital formats, which are also brought to life in the form of animation.

‍The Land of Light.

The Land of Light is a winter illumination at the upper station of Gubałówka railroad. We were responsible for the graphic design of the campaign, inviting visitors to a fairy-tale world. From dazzling outdoor campaign posters to a practical yet artistic map of attractions. Our visual works not only inform, but also mesmerize, directing visitors through a kaleidoscope of light installations.

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