Jamel Interactive

The Netto chain store commissioned us to develop a concept for and carry out a campaign to celebrate its 23rd birthday. The client emphasised the main focus on its social media channel.

We created a landing page on which users submitted their photos for the contest. Participants’ work could also be sent via the Messenger bot we created. An additional birthday present was a camera extension using augmented reality designed and implemented by our agency and available on FB. This very engaging creative form gives excellent potential for co-operation with influencers on FB, Instagram and YouTube. Users, thanks to the extension, can play tricks to their loved ones by ‘throwing’ a birthday cake at them. Video recordings created due to this effect may be made available via social media and have a large viral potential.

Our activities were complemented by the production of forms as part of the display campaign and running an advertising campaign on social media.