Grupa LOTOS devotes funds to sponsoring athletes and teams from many sports. This is an important element of its brand communication. However, there was no place where one could follow different fields of sports sponsorship activity.
Grupa LOTOS devotes funds to sponsoring athletes and teams from many sports. This is an important element of its brand communication. However, there was no place where one could follow different fields of sports sponsorship activity.
We did not want to design a run-of-the-mill website about brand activity in sport.
We created a website based on a proprietary platform of Jamel Interactive: SocialBoard. It displays entries from all social media channels of athletes, sports organisations and teams in which Grupa LOTOS is involved. This information may be viewed by sport or specific events. SocialBoard provides the flexibility to import new content.