There are 16 matches in one round of the Champions League (i.e. 32 teams take part). The objective of our campaign was to reach out to people interested in a specific match with an advertising message.
The campaign, consisting of 15 different display formats (static, HTML5, mp4), was to reach recipients in four countries (four language versions) in two sales variants — with a short and longer message.
In total, it gave 16x15x4x2 = 1,920 advertising forms.