The objective was to communicate our client’s advantages in the daily press market. On the one hand, we are dealing with highly substantive content of titles branded by Rzeczpospolita, and, on the other hand, with the demand for printed press falling from month to month.
Jamel Interactive
Portfolio
Challenge
Solution
We prepared a series of commercials promoting current issues of our client’s newspaper. We produced TV spots, preroll ads and self-promotional materials.
Results
In January 2016, when the competition of Rzeczpospolita recorded declines in circulation, our client, thanks to the editorial, distribution and marketing work (we developed a campaign with TV, online and radio spots), recorded an increase in sales on a monthly basis by as much as
40,5%