Jamel Interactive

Rzeczpospolita, as the only general information daily newspaper in Poland, may boast of growing sales in the increasingly difficult market of the printed press. The goal of our 360° campaign was to communicate information about the new edition of the publication, through the prism of Rzeczpospolita as the leader of its category.

We developed a concept centred around the slogan ‘Knowledge. Your advantage’. The key visual was based on strongly accentuated elements of the Rzeczpospolita branding and photographs produced in a dedicated photo session of a business nature. The campaign’s media were OOH formats, press advertisements and online forms.

Thanks to editorial, distribution and marketing action carried out, Rzeczpospolita became a title which, in the categories of both paper and electronic editions, holds position on the domestic market.