Our client needed a content marketing tool which would enable them to increase their reach to end-customers and at the same time involve hotels in building valuable content.
Our client needed a content marketing tool which would enable them to increase their reach to end-customers and at the same time involve hotels in building valuable content.
We prepared a website that is the front of the annually organised Hotel of the Year contest , in which hotels compete in nine categories, and users may vote for the selected hotel.
Every year the website is becoming more and more popular, and the cyclically implemented optimisation changes cause a dynamic growth of organic traffic and increase the involvement of website users.