For ING TFI – a leading player in the investment funds market in Poland – we have developed a strategy and a creative concept of the on-line campaign. In order to optimise the effectiveness of the campaign, we have singled out the main target groups, to whom differing communications were served in A/B testing. After that we have chosen the most effective creative concept and we have examined the impact of placement of particular elements on their effectiveness.
Working for ING TFI, we were responsible for drafting the creative concept and the key visual along with landing page design and implementation.
