HRS is the biggest on-line hotel booking system in Europe. Our Client, under the HRS Deals brand, offers high-class hotels 50% cheaper. Our task was to prepare a series of television spots promoting particular offers.
Jamel Interactive
Portfolio
Challenge
Solution
Very short time periods between specifying the HRS Deals plan and the broadcast made it impossible to shoot the film material in all hotels concerned. Owing to Motion Control 3D technology, we were able to prepare realistic shots from hotel rooms based of photographs only.
Results
We have designed eight nationwide television spots within exceptionally short time intervals, thanks to which the cost of spot production was reduced by over 75%. The part of the production budget which was not spent on production, could be spent on TV broadcasting by our Client.